At Garden Works, our success is rooted in the dedication and expertise of our team. Behind every high-quality tool, glove, and accessory we produce, there's a group of passionate individuals committed to excellence in every detail. Our team brings together a wealth of experience in gardening, design, and customer service, all working in harmony to ensure that each product meets the highest standards. We invite you to meet the faces behind Garden Works—the people who bring innovation, craftsmanship, and exceptional service to life every day. Get to know the team that makes your gardening and culinary experiences flourish.
Garden Works is a family business based in Ocala, Florida. The owners are Gabriel and Sunshine Chapman. Prior to acquiring Garden Works, Gabriel and Sunshine co-founded and ran a successful financial services company that grew from zero to $18 million in annual revenue in less than two years. They live in Orlando, Florida, and enjoy sharing time with their three adult children and 1-year-old granddaughter, Margo. Gabriel and Sunshine are passionate travelers, spending several weeks each year in Europe, where they love to visit gardens and explore food, history, and architecture.
Sunshine Chapman, President
Sunshine Chapman, a seasoned business leader with over 25 years of experience, brings a wealth of expertise to Garden Works. Known for her innovative approach and proven track record in driving long-term revenue growth, Sunshine has a charismatic spirit and unstoppable energy. Her diverse background, including roles as a professor, corporate trainer, e-commerce store owner, and marketing consultant, equips her with a unique perspective and deep customer relationship skills. Sunshine comes from a long line of passionate gardeners and loves creating beautiful outdoor spaces in the Chapmans’ homes in Florida and Utah.
Gabriel Chapman, CEO
Gabriel Chapman, a dynamic entrepreneur and business leader, has extensive expertise in business development, product evangelism, and operational excellence. His career includes successful product launches, market capture, and leadership positions in marketing and software development. Gabriel has consistently created multiple millions in revenue through various strategic initiatives. His diverse background includes leadership positions in marketing, operations, and software development, having worked with notable clients such as Blue Cross/Blue Shield, Earthlink, AOL, Disney, and Coca-Cola. Gabriel's strategic vision and commitment to excellence are well-recognized in multiple industries. A passionate photographer, Gabriel enjoys capturing the beauty of gardens wherever he and Sunshine travel.
Karen Alexander, Marketing and Sales Manager
Karen Alexander is the dynamic Marketing and Sales Manager at Garden Works, bringing over 30 years of experience in the gardening and home improvement industry. With a keen eye for market trends and a passion for customer engagement, Karen has played a pivotal role in expanding Garden Works' brand presence nationwide. She excels at leading our team of independent sales representatives and personally services our largest accounts, ensuring that our innovative products reach the right audience.
Karen's dedication to fostering strong relationships with over 6,000 independent retailers has been instrumental in driving sales growth and building long-term partnerships. Her leadership, creativity, and deep understanding of the industry continue to elevate Garden Works as a premier name in garden and kitchen products. A certified Master Gardener, Karen enjoys spending time in her own garden outside of Atlanta, finding inspiration in nature and bringing that passion into her role at Garden Works.
Cassidy Davis, Marketing Assistant
Cassidy Davis is a versatile and creative Marketing Assistant with extensive experience in crafting effective organic and paid social media strategies across a variety of industries, including hotel, travel, tourism, wine, technology, restaurant, publishing, finance, nonprofit, and real estate. She excels at designing interactive content—ranging from photos and videos to engaging contests—tailored for platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Cassidy's expertise lies in developing content that resonates with audiences, encouraging customers to interact and share, ultimately building a strong and loyal fan base.
In addition to her social media prowess, Cassidy is skilled in managing client presence using tools such as Hootsuite, HubSpot, Sprout Social, WordPress, and Squarespace. She actively monitors and responds to social media activity across various platforms, including Facebook, Instagram, LinkedIn, Twitter, Yelp, Pinterest, YouTube, and TripAdvisor, ensuring that every interaction aligns with the brand’s voice and values. Cassidy is also a talented writer, composing blog posts, marketing emails, press releases, and other content that effectively communicates brand messages and fosters customer relationships. Her dedication to building engaged communities and delivering impactful content makes her a valuable asset to our marketing team.