The Power of Giftable Utility: Why Vinrella is a Must-Stock Item
Oct 18th 2025
The hottest retail trend is 'giftable utility' — everyday products packaged beautifully
enough to gift.
Market Data: According to Deloitte, 63% of consumers prefer giving practical gifts over
purely decorative ones.
Vinrella’s Edge: A rain accessory that solves a problem (wet umbrellas) but is packaged like
a premium wine bottle.
Retail Impact: High sell-through rates, repeat purchases for multiple gift occasions, and
seasonal refresh designs.
�� Takeaway: Retailers can ride the trend by offering products that sit at the crossroads o
fashion, function, and fun.
