Retail Trend Report: Rainwear Meets Fashion Accessories
Oct 18th 2025
Shoppers want rain gear that complements their style — not something to hide away.
Market Growth: The rainwear market is growing 6.2% annually (Allied Market Research).
Fashion Focus: 45% of Gen Z consumers say they buy accessories that 'make a statement'.
Vinrella Fit: Wine bottle umbrellas blur the line between rain gear and fashion accessory,
making them highly giftable.
�� Takeaway: Retailers can tap into this growth by stocking fashionable, functional
accessories that appeal across generations.
