How to Merchandise Wine Bottle Umbrellas for Maximum Sales
Oct 18th 2025
Placement matters — the right merchandising can double or triple sales.
Impulse Placement: 80% of shoppers make purchasing decisions in-store (POPAI research).
Tips: Showcase umbrellas near checkout for impulse buys. Group them in seasonal gift
displays (Mother’s Day, graduation, bridal showers). Cross-merchandise with wine
accessories for thematic appeal.
Visual Appeal: Bright designs pop on shelves, drawing customers in.
�� Takeaway: Smart placement turns Vinrella umbrellas into high-margin add-ons.
